Ustronie Morskie is situated in the Kołobrzeg country, 15 km east from Kołobrzeg and 30 km east
from Koszalin. You can get there driving national road no. 11. There is also a railway station. There
is a walking-cycling trail from Kołobrzeg, which constitutes a part of international cycling trail R-10.
You can also use the seasonal airport in Bagicz within the Ustronie Morskie municipality.
In Ustronie Morskie there are the headquarters of the municipality, the parish, the „Astra” football club, which plays in the 3rd league. It used to be a typical fishing village, but currently less people are involved in fishing. It is one of few places by the Baltic Sea where due to the lack of a harbour, fishing boats are kept and prepared for fishing on the beach. Fish is brought and handled there, too. For the last twenty years the town has been developing touristically, and fishing is one of the attractions. Recently a concert shell, a swimming pool complex, a football stadium and a rope park were built in Ustronie Morskie. There are various cafes, ice-cream shops and restaurants. Numerous stalls and premises are open mainly in high season. Tourists can take advantage of the sea, as well as of the cycling trails.
The treasure of Ustronie Morskie is its beach. Even though its width is not even everywhere, it is a magnet for holidaymakers. A geologically diverse coast has parts where it is gently descending into the sea, as well as parts were cliffs reach from 5 to 10 metres.
Ustronie Morskie has been a holiday resort since the beginning of the 20th century. The construction of the railway line between Kołobrzeg and Koszlin (1899) supported its development. The railway station is still operating. New guesthouses and hotels are popping up everywhere. The generation of the residents who came here after the 2nd World War, gave up agriculture and they turn towards tourism. Farms on the peripheries of the town are reconstructed completely or partially into agritourist farms. The centre of the town does not even remind the visitors of the former village. It is noisy and full of catering facilities, entertainment facilities and shops. There is also the Municipal Sports and Recreation Centre, the flagship facility of which is currently the water park Helios. For football supporters the most important facility is the “Astra” club, with the team which plays in the 3rd league. The Municipal Centre of Culture organizes concerts and exhibitions from time to time. In July “keys to the town” are given to the participants of the Festival of Satire and Humour, the tradition of which was commenced in 2003. Also the Brass Orchestra “Morka” has been playing for a long time already and it has become a recognizable ambassador of Ustronie Morskie in the region.
The road system in Ustronie Morskie is interesting. You can go around the entire centre along the loop from the roundabout next to the Neo-Gothic church from 1885, along Wojska Polskiego Street to the final bus stop, and then turn left into Bolesława Chrobrego Street to get to the same roundabout next to the church. At Chrobrego Street there are one-hundred-year-old residential houses, constituting examples of buildings from the beginning of the 20th century.